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Listening Quiz: Xây Dựng Đối Tác Địa Phương Để Gia Nhập Thị Trường – Medium Level
Th11 13, 2024
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bởi
Anna Phạm
trong
Tiếng Anh Thương Mại (English for Business)
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1.
What is Michael mainly suggesting for entering the new market?
To avoid working with anyone unfamiliar
To launch the product immediately without research
To build local partnerships with a few strong partners
To expand into several markets at the same time
Explanation:
Michael says that building local partnerships is the best way, and later he adds that a few strong partners are better than many weak ones.
2.
Why does Michael say local partners will be helpful?
They will handle all advertising for the company
They can provide office space for the team
They can guarantee the company will make a profit
They know the market and have good contacts
Explanation:
Michael explains that local partners know the market well and have good contacts.
3.
What does Olivia say local partnerships can help save?
Energy and materials
Meetings and paperwork
Employees and inventory
Time and money
Explanation:
Olivia responds that working with local partners can save time and money.
4.
What can be inferred about the new market?
The market is unfamiliar to the company
The market does not have any local customers
The company has decided not to enter it
The company already has many trusted contacts there
Explanation:
Olivia says the area is unfamiliar to them, which implies the company does not know the market well.
5.
What will Michael and Olivia most likely do next?
Cancel the market entry plan
Start looking for potential partners
Choose one partner immediately without meeting anyone
Open a store before speaking to locals
Explanation:
Olivia ends by saying, ‘Let’s make a list of potential partners,’ which shows they will begin looking for partners next.
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