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Listening Quiz: Thảo Luận Về Khung Job-to-be-Done Với Quản Lý Sản Phẩm – Advanced Level
Th4 14, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Nhà thiết kế trải nghiệm người dùng (UX) (English for UX Designer)
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1.
What is the main topic of Sophia and Robert’s conversation?
Discussing how to use a job-to-be-done framework for product development
Planning a marketing campaign for a new product
Comparing two different company budgets
Explaining how to hire new employees
Explanation:
They talk about job-to-be-done frameworks, customer needs, data collection, and applying the approach to their new project.
2.
Which framework does Robert prefer?
Ulwick’s outcome-driven innovation
A survey-based sales model
A feature-first design method
Christensen’s approach
Explanation:
Robert says, “I like Ulwick’s outcome-driven innovation.”
3.
What method does Robert say is best for gathering job data?
Email announcements
Focus groups with managers only
Interviews
Public presentations
Explanation:
Robert states that interviews are best because they reveal deeper insights and motivations.
4.
Why does Sophia agree that they should observe customers using their product?
Because observation is faster than any other research method
Because it replaces the need for interviews
Because customers prefer being watched while they work
Because observation can help identify needs customers may not mention directly
Explanation:
Robert says observation helps catch unmet needs that customers don’t say, so Sophia’s agreement suggests she sees that value as well.
5.
What will Sophia and Robert most likely do after collecting data?
Map jobs to solutions and test prototypes
Cancel the project and start over
Choose a new company logo
Begin hiring a larger sales team
Explanation:
Sophia says, “After data collection, we should map jobs to solutions,” and Robert adds that they should then test prototypes based on those jobs.
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