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Tiếng Anh Chuyên Ngành
Listening Quiz: Điều Phối Truyền Thông Cho Ra Mắt Sản Phẩm Mới – Advanced Level
Th8 15, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Chuyên viên xuất nhập khẩu (English for Import Export Specialist)
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1.
What are Michael and Olivia mainly discussing?
How to coordinate press coverage for a new product launch
How to repair a product before launch
How to choose a marketing agency for a company event
How to train journalists on using the product
Explanation:
The conversation is about planning press coverage, including media outlets, press release, interviews, press kit, influencers, and tracking responses for a new product launch.
2.
Which media outlets does Michael want to focus on first?
Top newspapers and tech blogs
Local magazines and community newspapers
Television stations and radio hosts
Social media influencers and bloggers
Explanation:
Michael says, ‘Let’s focus on top newspapers and tech blogs first.’
3.
When will Olivia email the press kit to all journalists?
By tomorrow morning
Next week
After the launch
By this afternoon
Explanation:
Olivia says, ‘Yes, I will email it by tomorrow morning.’
4.
What will Olivia do to help track media responses?
Invite more influencers to the launch
Write a new press release
Create a spreadsheet
Call each journalist individually
Explanation:
Michael says they need to track media responses carefully, and Olivia replies, ‘I will create a spreadsheet for tracking.’
5.
What can be inferred about Olivia’s role in this project?
She will decide which journalists are invited
She is responsible for several practical follow-up tasks
She is unsure about the product’s features
She plans to postpone the launch date
Explanation:
Olivia agrees to prepare the press release, arrange interviews, email the press kit, work on the Q&A document, create a tracking spreadsheet, and send a calendar invite, showing she is handling several follow-up tasks.
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