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Listening Quiz: Lập Kế Hoạch Nội Dung Account-Based Marketing – Easy Level
Th1 17, 2024
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bởi
Anna Phạm
trong
Tiếng Anh Nội Dung Số (English for Digital Content)
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1.
What are Sophia and Paul mainly discussing?
A product launch schedule
A content plan for key accounts
A customer service training session
A marketing event for new customers
Explanation:
Sophia and Paul are planning content for five big accounts, so the main topic is an account-based marketing content plan.
2.
How often does Sophia suggest sending content at first?
Twice a week
Once a week
Once a day
Once a month
Explanation:
Sophia says, ‘Once a week is enough to start.’
3.
Which type of content does Paul suggest adding?
Infographics
Press releases
Videos
Newsletters
Explanation:
Paul says, ‘We can also add videos.’
4.
What can be inferred about the content plan?
It is focused mainly on in-person meetings
It will be used only for internal employee training
It is already finished and needs no changes
It is meant to address the needs of a specific group of accounts
Explanation:
Sophia says they should focus on the accounts’ needs, and they are planning content for five big accounts, so the plan is tailored to specific accounts.
5.
What do Sophia and Paul decide to do next?
Cancel the campaign
Hire a design agency
Create a calendar
Call the five accounts
Explanation:
Paul says, ‘Perfect. Let’s create a calendar now.’
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