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Listening Quiz: Lập Kế Hoạch Nội Dung Account-Based Marketing – Easy Level
Th1 17, 2024
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bởi
Anna Phạm
trong
Tiếng Anh Nội Dung Số (English for Digital Content)
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1.
What are Sophia and Paul mainly discussing?
A marketing event for new customers
A content plan for key accounts
A customer service training session
A product launch schedule
Explanation:
Sophia and Paul are planning content for five big accounts, so the main topic is an account-based marketing content plan.
2.
How often does Sophia suggest sending content at first?
Once a day
Once a week
Once a month
Twice a week
Explanation:
Sophia says, ‘Once a week is enough to start.’
3.
Which type of content does Paul suggest adding?
Infographics
Videos
Newsletters
Press releases
Explanation:
Paul says, ‘We can also add videos.’
4.
What can be inferred about the content plan?
It will be used only for internal employee training
It is already finished and needs no changes
It is meant to address the needs of a specific group of accounts
It is focused mainly on in-person meetings
Explanation:
Sophia says they should focus on the accounts’ needs, and they are planning content for five big accounts, so the plan is tailored to specific accounts.
5.
What do Sophia and Paul decide to do next?
Cancel the campaign
Create a calendar
Call the five accounts
Hire a design agency
Explanation:
Paul says, ‘Perfect. Let’s create a calendar now.’
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