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Listening Quiz: Điều Chỉnh Nhận Diện Thương Hiệu Số Với Chiến Dịch Đổi Thương Hiệu – Advanced Level
Th4 9, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Chuyên viên marketing số (English for Digital Marketer)
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1.
What should James and Sophia start with when updating the digital brand?
Removing all old social media posts
Changing the website layout only
Updating the logo and color scheme
Writing new customer testimonials
Explanation:
Sophia says to start with the logo and color scheme, and she emphasizes that consistency is key.
2.
What should the tone of the company’s posts match?
The company’s competitors’ style
The personal style of the marketing team
The brand values and new voice
A more casual trend on social media
Explanation:
Sophia says the tone should match the brand values and new voice.
3.
How should the company keep old customers while changing the brand?
By changing the logo without telling anyone
By offering discounts only
By waiting until the rebrand is complete
By communicating clearly about the rebrand and its benefits
Explanation:
Sophia advises James to communicate clearly, explain why they are rebranding, and describe the benefits.
4.
What does Sophia say about the website content?
It can stay the same if the logo changes
It should focus mainly on old branding
It should be shortened but not changed
It must align with the new brand message
Explanation:
Sophia says all content must align with the new brand message.
5.
What can be inferred about Sophia’s view of the rebrand process?
She wants the company to avoid changing its online presence
She sees customer feedback and regular review as important
She thinks only the logo matters
She believes the rebrand should be handled quickly without feedback
Explanation:
Sophia says customer feedback is valuable for a successful rebrand and that regular reviews help keep the brand fresh and relevant.
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