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Listening Quiz: Trình Bày Kế Hoạch Truyền Thông Khủng Hoảng Mạng Xã Hội – Advanced Level
Th8 11, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Chuyên viên marketing số (English for Digital Marketer)
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1.
What is the main purpose of Sarah’s crisis plan?
To create a sales report for the brand
To train Kevin to use new software
To handle negative online press and reduce damage
To announce a new social media campaign
Explanation:
Sarah says the brand is facing negative press online and that she made a crisis plan to prevent more damage.
2.
How will Sarah and Kevin monitor all social media channels?
By posting daily updates themselves
By using special software to track mentions
By hiring a public relations team
By checking only customer emails
Explanation:
Sarah explains that they will monitor the channels using special software to track mentions.
3.
What does Sarah say about the message in the crisis plan?
It should focus only on sales
It should be funny and informal
It should avoid all apologies
It should be honest and clear
Explanation:
Sarah says, ‘We keep it honest and clear.’
4.
Why does Sarah want to respond quickly and politely to comments?
To ignore criticism until it disappears
To reduce the impact of the negative press
To avoid using any software
To make the brand seem secretive
Explanation:
The conversation says the brand is facing negative press online and the plan is meant to prevent more damage, so quick and polite replies would help reduce the impact.
5.
When does Sarah say they will start the plan?
After the next sales meeting
Next week
Immediately
As soon as the crisis ends
Explanation:
Sarah says, ‘We start immediately to prevent more damage.’
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Listening Lesson
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