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Listening Quiz: Trình Bày Kế Hoạch Truyền Thông Khủng Hoảng Mạng Xã Hội – Advanced Level
Th8 11, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Chuyên viên marketing số (English for Digital Marketer)
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1.
What is the main purpose of Sarah’s crisis plan?
To announce a new social media campaign
To handle negative online press and reduce damage
To train Kevin to use new software
To create a sales report for the brand
Explanation:
Sarah says the brand is facing negative press online and that she made a crisis plan to prevent more damage.
2.
How will Sarah and Kevin monitor all social media channels?
By posting daily updates themselves
By hiring a public relations team
By checking only customer emails
By using special software to track mentions
Explanation:
Sarah explains that they will monitor the channels using special software to track mentions.
3.
What does Sarah say about the message in the crisis plan?
It should be funny and informal
It should focus only on sales
It should be honest and clear
It should avoid all apologies
Explanation:
Sarah says, ‘We keep it honest and clear.’
4.
Why does Sarah want to respond quickly and politely to comments?
To make the brand seem secretive
To reduce the impact of the negative press
To avoid using any software
To ignore criticism until it disappears
Explanation:
The conversation says the brand is facing negative press online and the plan is meant to prevent more damage, so quick and polite replies would help reduce the impact.
5.
When does Sarah say they will start the plan?
Next week
Immediately
As soon as the crisis ends
After the next sales meeting
Explanation:
Sarah says, ‘We start immediately to prevent more damage.’
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Listening Lesson
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