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Listening Quiz: Thuyết Trình Phân Tích Chi Phí Thu Hút Khách Hàng – Advanced Level
Th11 21, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý thương mại điện tử (English for E-commerce Manager)
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1.
How many marketing channels did Michael analyze?
Three channels
Four channels
Five channels
Six channels
Explanation:
Michael says, “We analyzed five marketing channels,” so the correct answer is five channels.
2.
Which marketing channel has the lowest cost per customer?
Display ads
Paid search
Email marketing
Social media
Explanation:
Michael states that email marketing costs $10 per customer, which is the lowest cost mentioned.
3.
Why is paid search so costly?
They bid on competitive keywords
It targets too many customers
It uses expensive keywords
It requires a large team
Explanation:
Michael explains that paid search is costly because they bid on competitive keywords, which raises costs.
4.
What can be inferred about Laura’s view of email marketing and referrals?
She thinks they should be eliminated
She believes they are the best channels to invest in
She thinks display ads are the most efficient
She prefers paid search over them
Explanation:
Laura says, “Let’s increase budget there,” referring to email and referrals, which shows she wants to invest more in those channels.
5.
What is the main topic of the conversation?
A plan for launching a new product
A discussion of customer service complaints
A presentation about marketing channel costs
A review of employee performance
Explanation:
The conversation focuses on analyzing customer acquisition costs across five marketing channels and deciding where to focus the budget.
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Listening Lesson
Vocabulary Flashcards and Quiz
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Flashcards và Quiz Từ Vựng: Thông Báo Tin Về Di Chứng Đột Quỵ – Advanced Level
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