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Listening Quiz: Lên Kế Hoạch Nội Dung Thought Leadership – Medium Level
Th4 2, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý marketing (English for Marketing Manager)
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1.
What is the conversation mainly about?
Hiring a social media manager
Planning a customer support schedule
Choosing a new company logo
Creating a content plan for thought leadership
Explanation:
Michael and Sophia discuss topics, formats, publishing frequency, content creators, a calendar, and tracking feedback for a thought leadership content plan.
2.
What topic does Sophia suggest focusing on?
Customer complaints
Local events
Industry trends
Product pricing
Explanation:
Sophia says, “We can focus on industry trends.”
3.
Which formats does Sophia say will work well?
Emails, flyers, and brochures
Webinars, surveys, and phone calls
Articles, videos, and podcasts
Live chats, memos, and reports
Explanation:
Sophia states that “Articles, videos, and podcasts work well.”
4.
How often does Sophia say they should publish?
Only on weekends
Every day
At least twice a week
Once a month
Explanation:
Sophia says, “At least twice a week is good.”
5.
Why does Michael suggest tracking the audience feedback?
To decide on a company merger
To reduce the number of meetings
To help improve their content
To replace the content calendar
Explanation:
Sophia replies, “Yes, that will help us improve,” showing that the purpose is to improve the content.
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