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Listening Quiz: Lên Kế Hoạch Nội Dung Thought Leadership – Medium Level
Th4 2, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý marketing (English for Marketing Manager)
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1.
What is the conversation mainly about?
Planning a customer support schedule
Creating a content plan for thought leadership
Choosing a new company logo
Hiring a social media manager
Explanation:
Michael and Sophia discuss topics, formats, publishing frequency, content creators, a calendar, and tracking feedback for a thought leadership content plan.
2.
What topic does Sophia suggest focusing on?
Customer complaints
Industry trends
Local events
Product pricing
Explanation:
Sophia says, “We can focus on industry trends.”
3.
Which formats does Sophia say will work well?
Articles, videos, and podcasts
Webinars, surveys, and phone calls
Live chats, memos, and reports
Emails, flyers, and brochures
Explanation:
Sophia states that “Articles, videos, and podcasts work well.”
4.
How often does Sophia say they should publish?
Every day
Only on weekends
Once a month
At least twice a week
Explanation:
Sophia says, “At least twice a week is good.”
5.
Why does Michael suggest tracking the audience feedback?
To decide on a company merger
To help improve their content
To replace the content calendar
To reduce the number of meetings
Explanation:
Sophia replies, “Yes, that will help us improve,” showing that the purpose is to improve the content.
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