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Listening Quiz: Lên Kế Hoạch Nội Dung Thought Leadership – Medium Level
Th4 2, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý marketing (English for Marketing Manager)
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1.
What is the conversation mainly about?
Planning a customer support schedule
Creating a content plan for thought leadership
Choosing a new company logo
Hiring a social media manager
Explanation:
Michael and Sophia discuss topics, formats, publishing frequency, content creators, a calendar, and tracking feedback for a thought leadership content plan.
2.
What topic does Sophia suggest focusing on?
Product pricing
Customer complaints
Industry trends
Local events
Explanation:
Sophia says, “We can focus on industry trends.”
3.
Which formats does Sophia say will work well?
Live chats, memos, and reports
Webinars, surveys, and phone calls
Emails, flyers, and brochures
Articles, videos, and podcasts
Explanation:
Sophia states that “Articles, videos, and podcasts work well.”
4.
How often does Sophia say they should publish?
At least twice a week
Only on weekends
Every day
Once a month
Explanation:
Sophia says, “At least twice a week is good.”
5.
Why does Michael suggest tracking the audience feedback?
To reduce the number of meetings
To decide on a company merger
To replace the content calendar
To help improve their content
Explanation:
Sophia replies, “Yes, that will help us improve,” showing that the purpose is to improve the content.
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