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Listening Quiz: Trình Bày Bản Đồ Định Vị Thị Trường – Medium Level
Th7 6, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý marketing (English for Marketing Manager)
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1.
What is the main purpose of Paul and Jessica’s conversation?
To compare different office locations for the business
To negotiate the price of their product with a customer
To discuss a market positioning map and how it can help their strategy
To plan a company trip for the sales team
Explanation:
Paul presents a market positioning map, explains the axes and product placement, and Jessica asks how it helps their strategy and sales. The conversation is about using the map for market positioning and marketing.
2.
What two factors are used as the axes on the market map?
Sales and profit
Color and size
Price and quality
Demand and supply
Explanation:
Paul says, ‘We use price and quality as the two axes.’
3.
How is their product positioned on the map?
Low quality and low-priced
High quality but mid-priced
High quality and high-priced
Mid-quality but low-priced
Explanation:
Paul says, ‘It is high quality but mid-priced.’
4.
What can be inferred about the company’s product compared with similar-priced competitors?
It is not useful for marketing decisions
It is cheaper than all of its competitors
It is likely to appeal to more customers because of better quality
It has lower quality than low-priced products
Explanation:
Paul explains that for competitors with similar prices, ‘Our quality is better, so we attract more customers.’ This supports the inference that better quality helps the product appeal to more customers.
5.
Why does Jessica say, ‘This map is very useful’?
She believes the product should be removed from the market
She wants to end the meeting quickly
She agrees that the map can help guide marketing and product changes
She thinks the map shows too many competitors
Explanation:
Paul says the map ‘guides our marketing and product changes,’ and Jessica responds that it is very useful, showing she agrees it can help their strategy.
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Listening Lesson
Vocabulary Flashcards and Quiz
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Trước đó:
Tiếng Anh Cho Cố Vấn Pháp Lý: Nghị Quyết Họp Hội Đồng Được Thông Qua – Easy Level
Tiếp theo:
Flashcards và Quiz Từ Vựng: Cách Đọc Tài Liệu Gốc một Cách Phê Phán – Medium Level
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