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Listening Quiz: Từ bán hàng giao dịch đến bán hàng tư vấn – Easy Level
Th7 15, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý kinh doanh (English for Sales Manager)
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1.
What is the main topic of the conversation?
Why customers prefer short conversations with salespeople
How William can close sales more quickly using transactions
How to avoid asking customers too many questions
How Emma can improve her sales approach by using consultative selling
Explanation:
The conversation is about William advising Emma to move from transactional selling to a consultative selling approach.
2.
According to William, what does consultative selling mean?
Selling as quickly as possible
Talking less and ending the sale fast
Focusing only on the final price
Understanding the customer’s needs deeply
Explanation:
William directly says that consultative selling means understanding the customer’s needs deeply.
3.
What does William tell Emma to do when using a consultative approach?
Offer a discount right away
Ask open questions and listen carefully
Avoid asking about the customer’s needs
Finish the sale in one short meeting
Explanation:
William says to ask open questions and listen carefully.
4.
What can be inferred about consultative selling from William’s explanation?
It focuses only on collecting payment
It always leads to immediate sales
It is meant to build trust and long-term partnerships
It does not involve speaking with customers
Explanation:
William explains that consultative selling takes more time and builds trust and long-term partnerships.
5.
Why does William bring up transactional selling?
To contrast it with consultative selling for Emma
To explain why customers dislike salespeople
To show that quick sales are always better
To tell Emma to use the same method she already knows
Explanation:
William compares transactional selling with consultative selling to help Emma understand the difference.
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