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Listening Quiz: Tư Vấn Tiêu Chuẩn Thực Thi Thương Hiệu – Advanced Level
Th1 31, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý thương hiệu (English for Brand Manager)
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1.
What is James mainly advising Mia about?
How to redesign the company logo for a new campaign
How to train customers to recognize different products
How to keep store brand execution consistent across locations
How to increase online advertising for the store brand
Explanation:
James gives Mia advice about maintaining consistency in store colors, signage, product placement, audits, training, lighting, music, and customer feedback, all of which relate to consistent brand execution.
2.
According to James, what should store signage do?
Be placed only near the entrance
Use the brand font and be clear
Change colors every season
Include customer testimonials
Explanation:
James says, ‘Signage must be clear and use the brand font.’
3.
Why does James say consistency is important for store colors?
It builds trust with customers
It reduces the need for staff training
It makes the stores easier to clean
It increases product placement options
Explanation:
James explains that consistency builds trust with customers after Mia asks about the importance of colors for brand recognition.
4.
What can be inferred about the store brand’s management approach?
It focuses on only one store location
It ignores customer feedback to avoid changes
It values regular checks and staff involvement
It prefers changing brand elements frequently
Explanation:
James recommends regular audits, staff training, and customer feedback, which suggests the brand is managed through ongoing monitoring and employee involvement.
5.
What does James say should match the brand mood and style?
Product placement and staff uniforms
Signage and product packaging
Customer feedback and audits
Store lighting and music
Explanation:
James says that store lighting and music must match the brand mood and style.
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Listening Quiz: Xem Xét Hồ Sơ Làm Việc Của Kiểm Toán Viên – Easy Level
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