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Listening Quiz: Thuyết Trình Kiểm Toán Thương Hiệu – Easy Level
Th8 10, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý thương hiệu (English for Brand Manager)
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1.
What is the main topic of the conversation?
A report about a new product launch
A complaint about employee salaries
A discussion of a company’s brand image and how to improve it
A meeting to choose a new office location
Explanation:
Jessica presents a brand audit, compares the intended brand image with customer perception, and suggests improving communication and service.
2.
How do customers currently see the company?
As modern and innovative
As cheap and fast
As expensive and slow
As friendly and reliable
Explanation:
Jessica says, ‘Customers see us as expensive and slow.’
3.
What does Jessica say the company’s marketing focuses on?
Price and discounts
Speed and convenience
Quality but not speed
Customer rewards and loyalty
Explanation:
Jessica explains that their marketing focuses on quality but not speed.
4.
What can be inferred from Kevin’s comments?
He agrees there is a mismatch between the brand message and customer perception
He wants Jessica to change the company name
He thinks the company should stop marketing altogether
He believes customers already see the brand exactly as intended
Explanation:
Kevin says there is a big gap and that the message is not clear to customers, which shows he agrees the intended image and customer perception do not match.
5.
What does Jessica suggest the company do next?
خفض prices and reduce product quality
Open new stores in another city
Wait before making any changes
Update ads and train staff better
Explanation:
Jessica says, ‘We should update ads and train staff better.’
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