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Listening Quiz: Thuyết Trình Kiểm Toán Thương Hiệu – Easy Level
Th8 10, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý thương hiệu (English for Brand Manager)
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1.
What is the main topic of the conversation?
A complaint about employee salaries
A discussion of a company’s brand image and how to improve it
A report about a new product launch
A meeting to choose a new office location
Explanation:
Jessica presents a brand audit, compares the intended brand image with customer perception, and suggests improving communication and service.
2.
How do customers currently see the company?
As friendly and reliable
As expensive and slow
As cheap and fast
As modern and innovative
Explanation:
Jessica says, ‘Customers see us as expensive and slow.’
3.
What does Jessica say the company’s marketing focuses on?
Price and discounts
Customer rewards and loyalty
Speed and convenience
Quality but not speed
Explanation:
Jessica explains that their marketing focuses on quality but not speed.
4.
What can be inferred from Kevin’s comments?
He wants Jessica to change the company name
He thinks the company should stop marketing altogether
He believes customers already see the brand exactly as intended
He agrees there is a mismatch between the brand message and customer perception
Explanation:
Kevin says there is a big gap and that the message is not clear to customers, which shows he agrees the intended image and customer perception do not match.
5.
What does Jessica suggest the company do next?
Open new stores in another city
خفض prices and reduce product quality
Wait before making any changes
Update ads and train staff better
Explanation:
Jessica says, ‘We should update ads and train staff better.’
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