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Listening Quiz: Thuyết Trình Chiến Lược Phục Hồi Thương Hiệu – Advanced Level
Th11 11, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý thương hiệu (English for Brand Manager)
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1.
What is the main topic of Jessica and John’s conversation?
A recovery plan to repair the company’s reputation
A discussion about hiring more staff
A proposal to expand into new countries
A marketing campaign to increase product prices
Explanation:
Jessica presents a recovery plan, and the discussion focuses on responding to negative press, rebuilding trust, and improving the company’s image.
2.
According to Jessica, what is one of the first steps in the recovery plan?
Cut product costs immediately
Address the negative press quickly
Hold a private meeting with investors
Launch a new website
Explanation:
Jessica says, “First, we must address the negative press quickly.”
3.
How does Jessica say the company should engage customers?
By hosting a television interview
By sending printed newsletters
Through social media
By offering free samples in stores
Explanation:
Jessica states, “We should engage them directly through social media.”
4.
What can be inferred about Jessica’s view of the recovery plan?
She wants to delay any response for months
She thinks sales growth is more important than trust
She believes several actions must work together
She thinks one action alone will solve the problem
Explanation:
Jessica says the apology is “not alone” enough and adds product quality, social media engagement, and a marketing campaign, showing she believes multiple steps are needed.
5.
How will the team measure whether the recovery plan is working?
By tracking customer feedback and sales growth
By reviewing employee attendance
By counting social media posts
By comparing competitor advertisements
Explanation:
Jessica says, “We will track customer feedback and sales growth.”
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