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Listening Quiz: Thuyết Trình Chiến Lược Phục Hồi Thương Hiệu – Advanced Level
Th11 11, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý thương hiệu (English for Brand Manager)
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1.
What is the main topic of Jessica and John’s conversation?
A marketing campaign to increase product prices
A proposal to expand into new countries
A recovery plan to repair the company’s reputation
A discussion about hiring more staff
Explanation:
Jessica presents a recovery plan, and the discussion focuses on responding to negative press, rebuilding trust, and improving the company’s image.
2.
According to Jessica, what is one of the first steps in the recovery plan?
Address the negative press quickly
Cut product costs immediately
Hold a private meeting with investors
Launch a new website
Explanation:
Jessica says, “First, we must address the negative press quickly.”
3.
How does Jessica say the company should engage customers?
By offering free samples in stores
Through social media
By sending printed newsletters
By hosting a television interview
Explanation:
Jessica states, “We should engage them directly through social media.”
4.
What can be inferred about Jessica’s view of the recovery plan?
She thinks one action alone will solve the problem
She thinks sales growth is more important than trust
She wants to delay any response for months
She believes several actions must work together
Explanation:
Jessica says the apology is “not alone” enough and adds product quality, social media engagement, and a marketing campaign, showing she believes multiple steps are needed.
5.
How will the team measure whether the recovery plan is working?
By counting social media posts
By reviewing employee attendance
By comparing competitor advertisements
By tracking customer feedback and sales growth
Explanation:
Jessica says, “We will track customer feedback and sales growth.”
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