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Listening Quiz: Xem Xét Planogram và Khuyến Nghị Bố Cục Kệ – Advanced Level
Th5 15, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý thương hiệu (English for Brand Manager)
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1.
What is the main topic of the conversation?
A discussion about hiring new store employees
A review of shelf layout and recommendations for improving it
A plan for advertising a new product line
A complaint about delivery delays from a supplier
Explanation:
Linda reviews the planogram and discusses how to improve the shelf layout by grouping brands, adjusting space, and testing the new arrangement.
2.
Why does Linda say the current shelf layout is not efficient?
Because the store has too many different product categories
Because the shelves are empty during business hours
Because some brands are mixed, which confuses customers
Because the shelves are too expensive to maintain
Explanation:
Linda directly says that some brands are mixed, which confuses customers.
3.
What does Linda suggest doing with brands?
Removing unpopular brands from the store
Placing every brand at eye level
Grouping brands by type and blocking them
Moving all brands to the top shelf
Explanation:
Linda says they should group brands by type and block them.
4.
What can be inferred about brand A?
It should be grouped with less popular brands at eye level
It should be placed lower or at the end of the shelf
It is one of the least popular brands in the store
It does not need any shelf space at all
Explanation:
Linda says brand A needs more space on eye level, while less popular brands can be placed lower or at the end. This implies brand A is not one of the less popular brands and should be given a better position.
5.
What do Linda and Michael plan to do after the discussion?
Call the supplier to reorder products
Change the store hours
Prepare the report
Train the sales staff
Explanation:
Michael says, ‘Let’s prepare the report now,’ indicating their next step is to prepare the report.
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