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Listening Quiz: Thuyết Trình Benchmark Sức Khỏe Thương Hiệu Đối Thủ – Advanced Level
Th9 20, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý thương hiệu (English for Brand Manager)
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1.
What is the main purpose of Olivia’s report?
To compare their brand performance with a competitor’s
To describe employee training results
To explain how to redesign the company logo
To announce a new product launch date
Explanation:
Olivia presents a competitor brand health report and discusses differences in awareness, loyalty, and perception between their brand and the competitor’s.
2.
By how much does the main competitor lead in brand awareness?
10%
20%
15%
5%
Explanation:
Olivia says, ‘Our main competitor leads in brand awareness by 15%.’
3.
What does Olivia recommend to improve customer retention?
Changing the company name
Reducing product prices
Hiring more sales staff
Launching loyalty programs
Explanation:
Olivia says that launching loyalty programs could improve retention.
4.
What can be inferred about Michael’s attitude toward the report?
He thinks the report is inaccurate
He wants to act quickly on Olivia’s recommendations
He believes the company should stop marketing entirely
He is unconcerned about the competitor’s advantage
Explanation:
Michael asks what they should do and how soon they can implement the strategies, which shows he wants to act quickly.
5.
What will Olivia do next according to the conversation?
Hold a meeting with customers
Reduce marketing spend on innovation messaging
Send a detailed plan by the end of the week
Start the loyalty program immediately
Explanation:
Michael asks Olivia to prepare a detailed plan, and Olivia says she will send it by the end of this week.
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Listening Lesson
Vocabulary Flashcards and Quiz
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Trước đó:
Flashcards và Quiz Từ Vựng: Quan Trắc Tiếng Ồn Tại Mỏ Đá – Easy Level
Tiếp theo:
Tiếng Anh Xuất Nhập Khẩu: Hợp Nhất Mạng Lưới Nhà Phân Phối Sau Thâu Tóm – Medium Level
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