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Listening Quiz: Thuyết Trình Chiến Lược Shopper Marketing – Easy Level
Th4 4, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý thương hiệu (English for Brand Manager)
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1.
What is William mainly presenting?
A proposal to open new stores
A report about store staff schedules
A plan to increase sales using in-store displays
A complaint about low product quality
Explanation:
William says he has a new shopper marketing plan, and the main idea is to increase sales by using special displays in stores.
2.
How long will the discounts be available?
Until the displays are removed
For two weeks
For one month
For one week
Explanation:
William says the discounts will be available only for two weeks to create urgency.
3.
Who will manage the displays in the store?
Extra temporary staff
The store staff
William himself
Olivia and her team
Explanation:
William answers that no extra staff are needed because the store staff will manage the displays.
4.
How will the team measure the success of the plan?
By comparing staff hours each week
By counting the number of displays installed
By asking customers to fill out surveys
By tracking sales before and after the campaign
Explanation:
William says they will track sales before and after the campaign to measure success.
5.
When will the campaign begin?
After the store hires more staff
Next month, after the displays are prepared
Two weeks from now
This week
Explanation:
William states that the campaign will start next month, after they finish preparing the displays.
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