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Listening Quiz: Bảo Vệ Thương Hiệu Trong Quá Trình Thu Hồi Sản Phẩm Vì An Toàn – Easy Level
Th8 13, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý thương hiệu (English for Brand Manager)
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1.
What is the conversation mainly about?
How to launch a new product successfully
How to reduce advertising costs
How to train new customer service staff
How to protect a brand during a product safety recall
Explanation:
The speakers discuss responding to a product safety recall, including honest communication, social media updates, an apology, and stopping rumors, all of which focus on protecting the brand.
2.
According to William, what should the company do about social media?
Delete all posts about the product
Post updates and answer questions
Wait until customers contact them
Only post an apology at the end of the day
Explanation:
William says, ‘We should post updates and answer questions.’
3.
What does William say helps protect trust?
A discount on future purchases
A long explanation of the recall
Silence until the issue is resolved
A sincere apology
Explanation:
William explicitly says, ‘Yes, a sincere apology helps protect trust.’
4.
What can be inferred about the company’s communication strategy?
It should focus only on internal employees
It should hide the problem from customers
It should be honest and quick in sharing facts
It should avoid using any public messages
Explanation:
William says they must be honest, send a clear and quick message to buyers, post updates, and give facts, which shows the strategy should be honest and quick.
5.
What will Linda most likely do next?
Call the media to deny the recall
Prepare the messages
Cancel the product line immediately
Ask customers to ignore the recall
Explanation:
Linda says, ‘I will prepare the messages now,’ which directly states her next action.
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