Chuyển đến phần nội dung
Luyện Nghe Tiếng Anh Chất
Tiếng Anh Chuyên Ngành
Listening Quiz: Bảo Vệ Thương Hiệu Trong Quá Trình Thu Hồi Sản Phẩm Vì An Toàn – Easy Level
Th8 13, 2024
—
bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý thương hiệu (English for Brand Manager)
‹
1
2
3
4
5
›
1.
What is the conversation mainly about?
How to train new customer service staff
How to launch a new product successfully
How to protect a brand during a product safety recall
How to reduce advertising costs
Explanation:
The speakers discuss responding to a product safety recall, including honest communication, social media updates, an apology, and stopping rumors, all of which focus on protecting the brand.
2.
According to William, what should the company do about social media?
Post updates and answer questions
Delete all posts about the product
Wait until customers contact them
Only post an apology at the end of the day
Explanation:
William says, ‘We should post updates and answer questions.’
3.
What does William say helps protect trust?
Silence until the issue is resolved
A long explanation of the recall
A sincere apology
A discount on future purchases
Explanation:
William explicitly says, ‘Yes, a sincere apology helps protect trust.’
4.
What can be inferred about the company’s communication strategy?
It should be honest and quick in sharing facts
It should hide the problem from customers
It should avoid using any public messages
It should focus only on internal employees
Explanation:
William says they must be honest, send a clear and quick message to buyers, post updates, and give facts, which shows the strategy should be honest and quick.
5.
What will Linda most likely do next?
Ask customers to ignore the recall
Call the media to deny the recall
Prepare the messages
Cancel the product line immediately
Explanation:
Linda says, ‘I will prepare the messages now,’ which directly states her next action.
Previous
Check
Next
Finish
Reset
Luyện tập thêm về bài học này:
Listening Lesson
Vocabulary Flashcards and Quiz
←
Trước đó:
Listening Quiz: Phân Loại Lại Loài và Kế Hoạch Bảo Tồn – Medium Level
Tiếp theo:
Listening Quiz: Nói Về Chất Lượng Không Khí Địa Phương – Medium Level
→