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Listening Quiz: Tái Xây Dựng Thương Hiệu Sau Bê Bối Doanh Nghiệp – Medium Level
Th9 29, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý thương hiệu (English for Brand Manager)
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1.
What is the main topic of Mark and Olivia’s conversation?
How to recover the company’s image after a scandal
How to reduce shipping costs
How to launch a new product line
How to increase employee salaries
Explanation:
They discuss rebranding and other steps to help the company recover after a scandal hurt its image.
2.
According to Mark, what is one idea for rebranding?
Lowering product prices
Closing several offices
Hiring a new accountant
Changing the logo and company name
Explanation:
Mark says, ‘We could change the logo and the company name.’
3.
What does Olivia say might improve public trust?
Better customer service
A new office location
A faster website
A larger advertising budget
Explanation:
Olivia responds to Mark’s suggestion by saying, ‘Good point. That might improve public trust,’ referring to better customer service.
4.
What can be inferred about the company’s situation?
It is preparing to hire more staff
It has just opened its first store
Its reputation has been damaged and needs repair
Its sales are already at an all-time high
Explanation:
Olivia says the scandal has hurt their image, and both speakers discuss ways to recover public trust.
5.
What do Mark and Olivia decide to do first?
Gather feedback from their clients
Replace the entire management team
Launch a television commercial campaign
Announce a new company name immediately
Explanation:
Mark says, ‘Let’s start by gathering feedback from our clients,’ and Olivia agrees that their opinion will guide the changes.
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Listening Quiz: Trình Bày Chương Môi Trường Trong Báo Cáo Trách Nhiệm Doanh Nghiệp – Advanced Level
Tiếp theo:
Tiếng Anh Xuất Nhập Khẩu: Giải Thích Giá Trị Hơn Là Giá Cả – Easy Level
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