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Listening Quiz: Phản Hồi Tuyên Bố Của Đối Thủ – Medium Level
Th9 3, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý thương hiệu (English for Brand Manager)
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1.
What is the main purpose of Sophia and Paul’s discussion?
To decide whether to lower product prices
To complain about customer service problems
To compare two new advertising slogans
To plan a positive response to a competitor’s ad
Explanation:
They discuss how to respond carefully to a competitor’s ad by highlighting their own product’s strengths, quality, reviews, and return policy.
2.
What does Paul say he will do to help with the message?
Remove the customer reviews from the message
Write a new ad that directly compares the products
Check the facts to make sure everything is true
Call the competitor to ask for an apology
Explanation:
Paul says, “I will check the facts to make sure everything is true.”
3.
What does Sophia want to highlight in their response?
Their product’s quality and customer service
Their lower shipping costs and faster delivery
The competitor’s weak points
A special sale that ends today
Explanation:
Sophia says, “Let’s highlight our product’s quality and customer service.”
4.
Why do Sophia and Paul avoid mentioning the competitor’s claims directly?
They think their own product has no strengths
They want to stay positive and avoid direct comparisons
They do not know what the competitor said
They plan to ignore all customer feedback
Explanation:
Paul says it is better to stay positive and avoid direct comparisons, which explains why they do not mention the competitor directly.
5.
What will Paul most likely do after preparing answers to common concerns?
Stop using customer reviews in the message
Watch for customer questions after the post is published
Cancel the advertisement campaign
Ask Sophia to rewrite the competitor’s ad
Explanation:
Sophia says, “After we post, we must watch for customer questions,” and Paul says he will prepare answers, so the next likely action is to monitor customer questions.
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