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Listening Quiz: Cùng Xây Dựng Một Case Study Ấn Tượng – Advanced Level
Th6 17, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Nhà sản xuất video (English for Video Producer)
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1.
What is the main purpose of Emma and Paul’s conversation?
To plan a vacation together
To discuss a new employee schedule
To create a strong case study about improving sales
To compare two marketing agencies
Explanation:
Emma says they are starting a story workshop, and they discuss the sales problem, the fixes, the results, and the main lesson to make a strong case study.
2.
By how much did the company’s sales drop last year?
20%
10%
15%
25%
Explanation:
Paul says, ‘Our sales dropped by 20% last year.’
3.
What actions did Paul say helped improve sales?
He improved the product and customer service
He changed the company logo and office layout
He lowered prices and stopped advertising
He hired a new sales team and opened new stores
Explanation:
Paul explains that they improved their product and customer service to fix the problem.
4.
What happened after the changes were made?
Sales stayed the same for a year
Customers stopped giving feedback
The company lost more customers
Sales increased by 15% in six months
Explanation:
Paul says, ‘Yes, sales increased by 15% in six months.’
5.
What can be inferred from Paul’s final statement?
He believes sales never depend on service
He wants to stop talking to customers
He believes customer feedback should guide business decisions
He thinks advertising is more important than products
Explanation:
Paul says the main lesson is that listening to customers is very important, which implies customer feedback helped guide their improvements.
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