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Listening Quiz: Cải thiện sự đầy đủ dữ liệu sản phẩm để trình bày trực tuyến tốt hơn – Advanced Level
Th4 4, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý kinh doanh (English for Sales Manager)
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1.
What is the main topic of Kevin and Jessica’s conversation?
Reducing shipping costs for online orders
Hiring new staff for the customer service team
Planning a new advertising campaign for social media
Improving product data completeness for better online presentation
Explanation:
They discuss missing product details, adding better descriptions, images, specifications, and reviews, and improving data completeness to help sales and search rankings.
2.
Which details does Kevin say are missing from the product listings?
Store locations and opening hours
Prices and delivery dates
Complete descriptions and high-quality images
Warranty terms and contact numbers
Explanation:
Kevin says they lack complete descriptions and high-quality images.
3.
According to Kevin, what should the team do to improve data completeness?
Focus only on search engine ads
Standardize data entry and train staff
Lower product prices and offer discounts
Remove customer reviews from listings
Explanation:
Kevin says they should standardize data entry and train staff.
4.
Why does Jessica say reviews build trust and help buying decisions?
She is worried reviews will lower search rankings
She believes reviews give customers useful reassurance about products
She thinks reviews are only helpful for company employees
She wants to replace product descriptions with reviews
Explanation:
Jessica’s comment shows she sees reviews as helping customers feel more confident and make decisions, which is why they build trust and aid buying decisions.
5.
What can be inferred about Kevin’s view of complete product data?
He wants to avoid using images on product pages
He believes it only matters for physical stores
He thinks it is unnecessary if prices are low
He sees it as important for both customer experience and business results
Explanation:
Kevin links complete data to clearer information for customers, fewer returns, better search rankings, and more sales, showing he sees it as important for both customer experience and business results.
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