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Listening Quiz: Giảm giá so với khuyến mãi theo số lượng – Advanced Level
Th8 18, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý kinh doanh (English for Sales Manager)
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1.
What are Anna and Kevin mainly discussing?
When to launch a new product line
Which employees should handle customer service
Whether to reduce prices or offer volume deals
How to advertise a new store location
Explanation:
They are deciding between two sales strategies: price reduction and volume promotions.
2.
According to Kevin, what is one advantage of volume promotions?
They make products seem newer
They attract all buyers equally
They can help clear inventory faster
They always increase profit margins
Explanation:
Kevin says volume promotions can help clear inventory faster.
3.
What concern does Anna raise about volume deals?
They are too expensive to advertise
They work only for new products
They may confuse some customers
They reduce sales of consumables
Explanation:
Anna says volume deals might confuse some customers.
4.
What can be inferred about the company’s final decision?
They will only use volume deals for all products
They will choose price cuts immediately without testing
They will avoid both strategies because of risk
They will test both strategies on small markets first
Explanation:
Kevin says, ‘Let’s test both strategies on small markets first,’ which implies they plan to try both on a small scale before deciding.
5.
Why does Anna mention competitors’ actions?
To show that their strategy may need to change based on competitors
To argue that volume deals are always better
To suggest they should ignore the market
To explain why new products never sell well
Explanation:
Anna says they need to think about competitors, and if competitors cut prices or use volume deals, they may need to respond similarly.
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