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Listening Quiz: Tạo một battlecard cho tình huống cạnh tranh – Advanced Level
Th7 31, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý kinh doanh (English for Sales Manager)
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1.
What are Daniel and Anna mainly discussing?
How to create a battlecard for a competitive situation
How to handle customer complaints by phone
How to train the sales team for interviews
How to redesign the company website
Explanation:
They discuss what to include in a new battlecard, including strengths, competitors, features, testimonials, objections, and timing.
2.
Which key features does Anna say they should focus on?
Shipping speed, packaging, and warranty
Market size, revenue, and profit
Color, layout, and font size
Pricing, performance, and customer support
Explanation:
Anna specifically says to focus on pricing, performance, and customer support.
3.
What will Anna do regarding the data for the battlecard?
Remove the outdated pricing information
Ask Daniel to review it immediately
Coordinate with the data team
Write the customer testimonials herself
Explanation:
Anna says, ‘I will coordinate with the data team.’
4.
What can be inferred about the purpose of including common objections and answers?
It is meant to delay the first draft by several weeks
It is meant to make the sales team better prepared
It is meant to replace the need for competitor comparisons
It is meant to reduce the number of product features
Explanation:
Anna says that including common objections and answers will prepare the sales team, so the purpose is to help them be ready.
5.
What will Daniel do after the first draft is finished?
He will review it
He will coordinate with the data team
He will compare the battlecard with competitors
He will send updates every two days
Explanation:
Daniel says, ‘I will review it after that,’ referring to after the first draft is finished.
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