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Listening Quiz: Thảo luận cấu trúc dòng sản phẩm cho kênh trực tuyến – Easy Level
Th4 28, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý kinh doanh (English for Sales Manager)
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1.
What are Kevin and Sarah mainly discussing?
How to reduce shipping costs
How to advertise products on social media
How to design the product range structure for the online channel
How to train customer service staff
Explanation:
They are discussing range architecture for the online channel, including structure, categories, filters, balance, and regular updates.
2.
What does Kevin suggest about organizing products?
Showing all products on one page
Listing products in alphabetical order
Grouping products by categories and price
Displaying only the best-selling products
Explanation:
Kevin says, ‘We can group products by categories and price.’
3.
What does Sarah ask about after Kevin suggests grouping products?
Whether they should stop updating the range
Whether they should add filters for brands
Whether they should remove the price information
Whether they should change the website color
Explanation:
Sarah asks, ‘Should we add filters for brands?’
4.
Why do Kevin and Sarah want the number of products in each category to be balanced?
To keep the site clean and fast
To make the prices higher
To avoid using filters
To reduce the number of categories
Explanation:
Sarah says, ‘That makes sense. It keeps the site clean and fast,’ which shows the reason for balancing the number of products.
5.
Why does Kevin say the range must be updated regularly?
To replace all categories at once
To make the website more expensive
To keep the online channel fresh and active
To reduce the need for filters
Explanation:
Sarah responds, ‘It keeps the online channel fresh and active,’ directly supporting Kevin’s point about regular updates.
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