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Listening Quiz: Thảo luận đầu tư cho quy trình phát triển sản phẩm mới (NPD) để tăng trưởng – Advanced Level
Th2 9, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý kinh doanh (English for Sales Manager)
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1.
What is the main topic of Mia and Kevin’s conversation?
A discussion about changing the company’s customer service policy
A discussion about hiring new employees for the sales team
A discussion about reducing the marketing budget this year
A discussion about investing more in the NPD pipeline to support growth
Explanation:
The conversation focuses on increasing investment in the NPD pipeline to support the company’s growth plan.
2.
How much more investment is Mia proposing compared with last year’s budget?
20% more
10% more
15% more
25% more
Explanation:
Mia says they should invest about 20% more than last year’s budget.
3.
What does Mia say the increased budget will cover?
R&D, marketing, and testing
Only marketing and advertising
New office space and equipment
Only R&D costs
Explanation:
Mia states that the increased budget includes R&D, marketing, and testing.
4.
Why does Mia believe the company should increase investment now?
Because sales have already declined sharply
Because competitors have stopped releasing products
Because the company wants to cut testing costs
Because the category is growing fast and needs new products
Explanation:
Mia explains that the category is growing fast and needs new products, which supports her recommendation to invest more.
5.
When does Mia say the company should begin the investment?
Immediately
In the next quarter
Next year after the launches
After customer feedback is collected
Explanation:
Mia says, ‘We should begin in the next quarter.’
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Luyện tập thêm về bài học này:
Listening Lesson
Vocabulary Flashcards and Quiz
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Trước đó:
Flashcards và Quiz Từ Vựng: Lựa chọn giữa Hai Thực đơn Nếm thử – Advanced Level
Tiếp theo:
Tiếng Anh Công Tác Xã Hội: Tư vấn về tác động của cải cách phúc lợi – Easy Level
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