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Listening Quiz: Thảo luận dữ liệu tìm kiếm trực tuyến để lập kế hoạch dòng sản phẩm – Medium Level
Th3 7, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý kinh doanh (English for Sales Manager)
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1.
What is the main purpose of Jessica and James’s conversation?
To explain how to use online ads to increase sales
To compare different brands of outdoor gear
To decide where to open a new store
To discuss search data and use it to plan product inventory
Explanation:
They talk about online search data for outdoor gear and use it to decide what products to add, stock more of, or reduce.
2.
Which product showed a big increase in online searches?
Camping tents
Winter jackets
Hiking boots
Outdoor backpacks
Explanation:
James says the data shows a big increase in hiking boots.
3.
By how much did searches for camping tents go up?
10%
25%
20%
15%
Explanation:
James says that searches for camping tents went up by 20%.
4.
What does Jessica likely think about using search data for planning?
It is more important than customer feedback
It should only be used for winter products
It is not useful for inventory decisions
It helps the team make smarter product choices
Explanation:
Jessica says the data helps them avoid overstock and waste, and James says it makes their range planning smarter.
5.
What do Jessica and James decide to do about winter jackets?
Add more winter jackets to the range
Stop selling winter jackets immediately
Keep the number of winter jackets the same
Reduce winter jackets in the next plan
Explanation:
Jessica says, ‘Maybe we reduce winter jackets in the next plan,’ and James agrees.
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