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Listening Quiz: Thảo luận về các cơ hội độc quyền dòng sản phẩm – Advanced Level
Th3 28, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý kinh doanh (English for Sales Manager)
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1.
What are William and Linda mainly discussing?
A complaint about rising advertising costs
A change in company leadership
A plan for a 12-month exclusivity agreement with a partner
A new product launch without any partner support
Explanation:
They discuss range exclusivity options, including benefits, costs, duration, risks, and review terms for a proposed exclusivity contract.
2.
According to William, what will the partner do to help with the plan?
They promised to support some campaigns
They will lower the contract price
They will handle all sales reporting
They will extend the exclusivity period to two years
Explanation:
William says, ‘They promised to support some campaigns.’
3.
How long is the exclusivity period they propose?
24 months
12 months
6 months
9 months
Explanation:
William states, ‘We propose a 12-month exclusivity contract.’
4.
What can be inferred about Linda’s attitude toward the proposal?
She is uninterested and wants to end the discussion
She thinks exclusivity will definitely fail
She is cautious but supportive of moving forward
She wants to cancel the review clause
Explanation:
Linda asks several practical questions about costs, risks, and measurement, but ends by saying, ‘Good. Let’s prepare the final proposal,’ which shows cautious support.
5.
What will William and Linda track during the exclusivity period?
Advertising clicks and website traffic
Sales and market share
Customer complaints and employee attendance
Partner profits and tax payments
Explanation:
William says, ‘Yes, we will track sales and market share.’
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