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Listening Quiz: Trình bày giá trị thay vì giảm giá – Medium Level
Th7 3, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý kinh doanh (English for Sales Manager)
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1.
What is the main point of Kevin’s advice to Mia?
Explain the product’s value instead of lowering the price right away.
Avoid discussing price objections because they are too difficult to handle.
Tell customers that the product has no cost because it saves money.
Offer customers a bigger discount whenever they say a product is expensive.
Explanation:
Kevin’s main advice is to show value rather than cut the price. He says to explain how the product saves time or money and to bring the conversation back to value.
2.
According to Kevin, what should Mia explain about the product?
Why competitors charge more for similar products.
How it saves time or money.
Why it is made in large quantities.
How to use it without training.
Explanation:
Kevin says, ‘Explain how our product saves time or money,’ so saving time or money is the correct detail.
3.
What example does Kevin give to show value?
It comes with free delivery.
It is available only this month.
It lasts twice as long as other products.
It reduces errors by 50%.
Explanation:
Kevin specifically says, ‘For example, say it reduces errors by 50%.’
4.
What does Kevin want Mia to do if a client still wants a lower price?
Offer a discount immediately to close the sale.
Ask which part of the price is a problem and return to the product’s value.
Ignore the client’s concern and end the conversation.
Tell the client that the product cannot be discounted at all.
Explanation:
Kevin says to ask what part of the price is a problem and always bring the talk back to value, so Mia should address the concern by focusing on value.
5.
Why does Mia say, ‘That sounds better than just giving a discount’?
She is agreeing that value is a stronger way to respond to price objections.
She thinks Kevin’s example is too expensive.
She wants Kevin to reduce the price for her clients.
She plans to stop selling the product to clients.
Explanation:
Mia’s comment shows she understands and agrees that presenting value is better than simply offering a discount.
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