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Listening Quiz: Cải thiện tỷ lệ nhấp chuột với metadata tốt – Medium Level
Th3 27, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Chuyên viên SEO (English for SEO Specialist)
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1.
What is the main topic of the conversation?
How to design a website homepage for mobile users
How to improve search result metadata to increase clicks
How to write a press release for a new product
How to train employees to answer customer calls
Explanation:
Robert and Olivia discuss improving metadata in search results to make people want to click their links.
2.
According to Robert, what is metadata in this conversation?
The list of keywords in a blog post
The price and availability of a product
The title and description on search results
The main image on a webpage
Explanation:
Robert explains that metadata is the title and description on search results.
3.
What should Olivia include in the title?
A clear word choice and the main keyword
A customer testimonial and a discount code
Only questions and no keywords
A long explanation and several examples
Explanation:
Robert says to use clear words and include the main keyword in the title.
4.
What does Robert suggest for the description?
Use only numbers to catch attention
Leave it blank so users are curious
Write a short, interesting summary with a call to action
Make it very long and detailed
Explanation:
Robert says the description should be a short, interesting summary with a call to action.
5.
What can be inferred about the kind of metadata Robert wants to create?
It should be hard to understand so it stands out
It should focus only on the company’s history
It should contain as many technical terms as possible
It should be simple, readable, and attention-grabbing
Explanation:
Robert says to keep it simple and easy to read, and he also recommends numbers and questions to attract attention.
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