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Listening Quiz: Lập kế hoạch một chiến dịch PR số – Easy Level
Th2 25, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Chuyên viên SEO (English for SEO Specialist)
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1.
What is the conversation mainly about?
Choosing a new company logo for a website
Hiring editors to manage social media accounts
Writing a long-form blog post for customers
Planning a digital PR campaign to earn quality backlinks
Explanation:
Daniel and Linda discuss how to plan a digital PR campaign, including goals, content, outreach, and success measures for earning high-authority backlinks.
2.
What is the main goal of the digital PR plan?
To get high-authority editorial backlinks
To redesign the company website
To increase the number of website pages
To send more emails to customers
Explanation:
Daniel says, ‘To get high-authority editorial backlinks.’
3.
How do Daniel and Linda plan to find good editors?
By asking customers for editor names
By calling random businesses in town
By posting ads on social media
By researching top websites in their field
Explanation:
Daniel explains that they will research top websites in their field to find good editors.
4.
What kind of content should they create for the campaign?
Long technical manuals
Weekly employee interviews only
Interesting stories and data reports
Product coupons and discounts
Explanation:
Daniel says they should create ‘interesting stories and data reports.’
5.
How will they measure the success of the campaign?
By checking how many office visits they get
By tracking the number of phone calls made
By measuring the length of the articles
By counting the number of quality backlinks
Explanation:
Daniel says success will be measured ‘by counting the number of quality backlinks.’
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