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Listening Quiz: Lập kế hoạch một chiến dịch PR số – Easy Level
Th2 25, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Chuyên viên SEO (English for SEO Specialist)
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1.
What is the conversation mainly about?
Writing a long-form blog post for customers
Hiring editors to manage social media accounts
Planning a digital PR campaign to earn quality backlinks
Choosing a new company logo for a website
Explanation:
Daniel and Linda discuss how to plan a digital PR campaign, including goals, content, outreach, and success measures for earning high-authority backlinks.
2.
What is the main goal of the digital PR plan?
To redesign the company website
To send more emails to customers
To get high-authority editorial backlinks
To increase the number of website pages
Explanation:
Daniel says, ‘To get high-authority editorial backlinks.’
3.
How do Daniel and Linda plan to find good editors?
By posting ads on social media
By researching top websites in their field
By asking customers for editor names
By calling random businesses in town
Explanation:
Daniel explains that they will research top websites in their field to find good editors.
4.
What kind of content should they create for the campaign?
Product coupons and discounts
Long technical manuals
Interesting stories and data reports
Weekly employee interviews only
Explanation:
Daniel says they should create ‘interesting stories and data reports.’
5.
How will they measure the success of the campaign?
By counting the number of quality backlinks
By checking how many office visits they get
By measuring the length of the articles
By tracking the number of phone calls made
Explanation:
Daniel says success will be measured ‘by counting the number of quality backlinks.’
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