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Listening Quiz: Phân Tích So Sánh Giá Đối Thủ – Easy Level
Th4 29, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý khách sạn (English for Hotel Manager)
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1.
What is the main topic of Linda and Robert’s conversation?
A report on a new marketing campaign
A review of competitor pricing and its effect on sales
A discussion of employee scheduling for the week
A plan to expand the company into new regions
Explanation:
Linda presents a competitor rate analysis, explains that their prices are higher than competitors, and discusses how this affects sales and possible price adjustments.
2.
About how much higher are their prices than most competitors?
About 5% higher
About 20% higher
About 15% higher
About 10% higher
Explanation:
Linda says, ‘About 10% higher on average.’
3.
What does Linda say some customers do because of the price difference?
They ask for more product features
They buy in larger quantities
They stop shopping altogether
They choose cheaper options
Explanation:
Linda explains that the difference is affecting sales because ‘some customers choose cheaper options.’
4.
Why does Robert ask, ‘Will that reduce our profit?’
He is asking if the report includes competitor names
He wants Linda to compare sales teams
He is checking whether the prices should be raised instead
He wants to confirm whether lowering prices would hurt profits
Explanation:
Robert is responding to Linda’s suggestion to lower prices slightly and is checking the likely effect on profit.
5.
What do Linda and Robert decide to do next?
Cancel the competitor analysis report
Raise prices immediately without discussion
Launch a new advertising campaign
Prepare a plan for the price adjustment
Explanation:
Robert ends the conversation by saying, ‘Okay, let’s prepare a plan for this,’ referring to the pricing issue.
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