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Listening Quiz: Trình Bày Phân Tích SWOT Cho Ý Tưởng F&B Mới – Medium Level
Th6 11, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý khách sạn (English for Hotel Manager)
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1.
What is the main purpose of Emily’s presentation?
To report sales results from an existing store
To introduce a new employee to the team
To share a SWOT analysis for a new food and beverage concept
To explain how to open several restaurants at once
Explanation:
Emily says, ‘Today, I will share our SWOT analysis,’ and the conversation focuses on strengths, weaknesses, opportunities, threats, and the next step for the new F&B concept.
2.
What is identified as the company’s main weakness?
Strong competition from established restaurants
Limited brand recognition right now
Growing demand for healthy food options
A unique menu with fresh ingredients
Explanation:
Emily states, ‘Our main weakness is limited brand recognition right now.’
3.
What opportunity does Emily mention?
Growing demand for healthy food options
Excellent customer service and marketing
Limited brand recognition right now
A pilot store in a busy area
Explanation:
Emily says, ‘There is growing demand for healthy food options.’
4.
What can be inferred about how the team plans to address the threat?
They will avoid opening a pilot store
They will compete by lowering prices only
They will rely on customer service and marketing
They will focus on expanding into many cities immediately
Explanation:
Emily says they plan to ‘focus on excellent customer service and marketing’ when discussing how to handle the threats.
5.
What is the next step Emily says they will take?
Rewrite the menu to remove healthy options
Start a pilot store in a busy area
Launch a national advertising campaign
Hire more staff for established restaurants
Explanation:
Emily clearly states, ‘We will start a pilot store in a busy area.’
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