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Listening Quiz: Chọn Giữa Performance Max Và Chiến Dịch Tìm Kiếm – Medium Level
Th12 6, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Chuyên viên marketing số (English for Digital Marketer)
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1.
What are Mark and Olivia mainly discussing?
The best time to launch a new website
Choosing between two advertising campaign types
How to write more effective product descriptions
Ways to reduce shipping costs for e-commerce
Explanation:
They are deciding on their ad strategy by comparing Performance Max and search campaigns.
2.
What does Mark say about Performance Max?
It is mainly used for tracking search terms
It only works for search ads
It covers many channels automatically
It gives the most detailed keyword reports
Explanation:
Mark says that Performance Max covers many channels automatically.
3.
What advantage do search campaigns have, according to Mark?
They automatically choose the best budget
They reach customers across many platforms
They work better without any data
They provide more control over keywords
Explanation:
Mark says search campaigns give more control over keywords.
4.
Why might Olivia want to use both campaign types?
She wants to avoid using any data at all
She believes Performance Max is only for offline ads
She hopes to combine broad reach with clearer focus
She thinks search campaigns cannot be tracked
Explanation:
Mark explains that Performance Max is for broad reach and search is for focus, so using both would combine those strengths.
5.
What will Olivia probably do next?
Cancel both campaigns immediately
Ask Mark to redesign the website
Set up a test for both campaigns
Switch everything to search campaigns only
Explanation:
Olivia says, ‘I will set up a test for both campaigns,’ so that is the next action.
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