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Listening Quiz: Kết Quả Attribution Kênh Và Đề Xuất Ngân Sách – Advanced Level
Th3 20, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Chuyên viên marketing số (English for Digital Marketer)
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1.
What is the main topic of Sarah and James’s conversation?
A review of attribution results and budget changes for marketing channels
A plan to hire more staff for the marketing team
A report on customer complaints about a recent product launch
A discussion about redesigning the company website
Explanation:
Sarah and James discuss channel attribution findings and how to adjust the marketing budget based on those results.
2.
According to Sarah, which model favors paid search a lot?
The last-click model
The display ads model
The data-driven model
The social media model
Explanation:
Sarah says, ‘The last-click model favors paid search a lot.’
3.
How much budget does Sarah recommend moving from paid search to display ads?
20%
10%
30%
5%
Explanation:
Sarah states, ‘About 20% from paid search to display ads.’
4.
Why does Sarah think shifting budget to display ads could improve overall performance?
Display ads help earlier in the customer journey
Display ads generate more short-term sales than any other channel
Display ads have no risks compared with other channels
Display ads are cheaper than paid search
Explanation:
Sarah explains that the change could help because ‘display helps earlier in the customer journey.’
5.
What will James and Sarah do next?
Prepare the plan for next week
Stop using social media advertising
Launch the new campaign immediately
Reduce the display budget first
Explanation:
James says, ‘Let’s prepare the plan for next week,’ which shows their next step.
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