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Listening Quiz: Lên Kế Hoạch Chiến Lược Số Cho Ra Mắt SaaS – Medium Level
Th2 15, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Chuyên viên marketing số (English for Digital Marketer)
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1.
What are Kevin and Olivia mainly discussing?
How to hire a new sales team for a retail store
Ways to reduce office expenses for a startup
How to design a mobile app for children
A digital strategy for launching a SaaS product
Explanation:
They are planning a digital strategy to launch a SaaS product, including target customers, website, ads, email marketing, content, trials, analytics, and a timeline.
2.
Which customer groups do Kevin and Olivia identify as ideal targets?
Large manufacturers and hospitals
Students and teachers
SMEs in tech and retail sectors
Only freelance workers and consultants
Explanation:
Olivia says that SMEs in the tech and retail sectors are ideal.
3.
What does Olivia suggest using to create awareness for the product?
Television interviews
Direct mail campaigns
Printed flyers
Social media ads
Explanation:
Olivia specifically says they should use social media ads to create awareness.
4.
Why do Kevin and Olivia want to offer free trials?
To show the product’s value directly to users
To replace the need for a website
To avoid tracking any results
To limit the number of leads they receive
Explanation:
Olivia says a free trial will show the product’s value directly, so this is the reason they want to offer it.
5.
What will Olivia do next?
Launch the product immediately
Prepare a detailed plan by next week
Cancel the social media campaign
Hire new employees for the project
Explanation:
Olivia says, ‘I will prepare a detailed plan by next week,’ which states her next action.
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Listening Lesson
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