Chuyển đến phần nội dung
Luyện Nghe Tiếng Anh Chất
Tiếng Anh Chuyên Ngành
Listening Quiz: So Sánh Giá Trị Khách Hàng Từ Email Và Paid Social – Advanced Level
Th1 26, 2024
—
bởi
Anna Phạm
trong
Tiếng Anh dành cho Chuyên viên marketing số (English for Digital Marketer)
‹
1
2
3
4
5
›
1.
What is the main point of the conversation?
Email and paid social have the same lifetime value, but email costs more.
Email customers are more valuable overall, while paid social brings in more new customers quickly.
Paid social is always the best channel because it brings in new customers fast.
The company should stop using paid social and only use email.
Explanation:
The conversation compares email and paid social, noting that email customers have higher lifetime value and better ROI, while paid social brings in more new customers quickly. They conclude that a mixed strategy works best.
2.
According to Emily, how much higher is the lifetime value of email subscribers compared with paid social customers?
About 50% higher
About 10% higher
About 30% higher
About 20% higher
Explanation:
Emily says email subscribers have a higher lifetime value, and when Robert asks how much higher, she answers, ‘About 30% more than paid social customers.’
3.
What does Emily say about the acquisition cost of paid social?
It is not discussed in the conversation.
It costs the same per customer as email.
It costs more per customer than email.
It costs less per customer than email.
Explanation:
Emily directly states, ‘Paid social costs more per customer.’
4.
Why does Robert say, ‘We need to balance growth and value’?
Because email has higher value, while paid social brings new customers quickly.
Because both channels are equally expensive and equally effective.
Because paid social is cheaper but brings fewer new customers.
Because the company plans to stop marketing altogether.
Explanation:
Robert makes this comment after Emily explains that email has better lifetime value and ROI, while paid social brings in more new customers fast. This shows he wants to balance those two benefits.
5.
Why does Emily recommend increasing email marketing spend?
Because email is cheaper but less effective over time.
Because paid social is no longer available.
Because email subscribers have higher lifetime value and better return on investment.
Because email brings the most new customers immediately.
Explanation:
Emily explains that email subscribers have higher lifetime value, paid social costs more per customer, and the return on investment is better for email. These reasons support her recommendation to increase email spending.
Previous
Check
Next
Finish
Reset
Luyện tập thêm về bài học này:
Listening Lesson
Vocabulary Flashcards and Quiz
←
Trước đó:
Listening Quiz: Sự Cố Mất Mạng Và Giải Pháp – Easy Level
Tiếp theo:
Tiếng Anh Ngoại Giao: Bàn Về Những Lo Ngại Trong Quản Trị – Easy Level
→