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Tiếng Anh Chuyên Ngành
Listening Quiz: Thảo Luận Về ROAS – Medium Level
Th9 22, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Chuyên viên marketing số (English for Digital Marketer)
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1.
What is the main topic of the conversation?
A discussion about how to design new ads
A discussion about changing the company website
A discussion about whether the advertising return numbers are accurate
A discussion about hiring new marketing staff
Explanation:
Emma says the numbers are not right, and the two discuss whether the return on ad spend is accurate.
2.
Why does Emma want to be sure the numbers are correct?
Because she wants to avoid spending more until she is confident
Because she needs to delete the report first
Because she wants to spend more on the ads right away
Because she plans to stop tracking sales completely
Explanation:
Emma says, ‘I want to be sure before we spend more,’ which shows she wants confirmation before additional spending.
3.
How does Michael say the sales are tracked?
By asking customers to fill out surveys
By comparing sales with competitor reports
By counting only website visits
By using tracking links and customer data
Explanation:
Michael explains, ‘We use tracking links and customer data to match ads.’
4.
What does Emma most likely think about the current tracking method?
It should be replaced with a completely different business plan
It may need improvement to better measure ad results
It has nothing to do with sales data
It is already detailed enough for the next campaign
Explanation:
Emma asks whether they can improve tracking accuracy and wants to do that before the next campaign, so she likely believes the current method could be better.
5.
What will they most likely do before the next campaign?
Stop running ads for the rest of the year
Add more detailed tracking methods
Change the ad budget without checking data
Ignore the sales report and move on
Explanation:
Michael says they can add more detailed tracking methods soon, and Emma agrees: ‘Let’s do that before the next campaign.’
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