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Listening Quiz: Tích Hợp E-commerce Với Customer Data Platform – Medium Level
Th10 4, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Chuyên viên marketing số (English for Digital Marketer)
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1.
What is the main purpose of Sarah and Daniel’s conversation?
To discuss how to connect an online store with a customer data platform
To review customer complaints about a shopping app
To explain how to redesign a company website
To compare different marketing agencies for an e-commerce business
Explanation:
They discuss connecting Daniel’s e-commerce platform to a customer data platform and the benefits of doing so.
2.
What does the customer data platform do when it is connected to the store?
It collects all customer information in one place
It replaces the need for any marketing team
It ships customer orders faster
It automatically writes product descriptions
Explanation:
Sarah says the connection ‘collects all customer info in one place.’
3.
According to Sarah, what can the integration help Daniel understand?
Which employees are most productive
How customers buy and what they prefer
Which products should be discontinued immediately
How to lower shipping costs
Explanation:
Sarah explains that it shows buying habits and preferences clearly, helping Daniel understand customers better.
4.
Why does Sarah mention that a developer can link the systems smoothly?
To show that the store already has strong security
To suggest Daniel should avoid using technology
To warn that the integration cannot be completed
To explain that technical help may be needed for the setup
Explanation:
Daniel asks if he needs technical help, and Sarah answers that a developer can link the systems smoothly, showing that help is needed.
5.
What can be inferred about Daniel after this conversation?
He has already finished the integration himself
He is mainly interested in changing store colors
He is concerned about both marketing results and data security
He wants to stop using customer information altogether
Explanation:
Daniel asks whether the integration will improve marketing efforts and then asks about data security, so he is concerned with both benefits and safety.
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