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Listening Quiz: Trình Bày Chiến Dịch Tái Tương Tác – Advanced Level
Th8 30, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Chuyên viên marketing số (English for Digital Marketer)
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1.
What is the conversation mainly about?
A complaint about low sales in the marketing department
A discussion of a new email campaign to re-engage dormant subscribers
A plan to redesign the company website
A meeting to hire new customer service staff
Explanation:
Daniel explains that he has set up a re-engagement campaign for dormant subscribers, and the rest of the conversation describes how the campaign will work.
2.
What does the first email in the campaign offer?
A request to complete a survey
A reminder about new products
A free shipping code for every purchase
A special discount
Explanation:
Daniel says, ‘First email offers a special discount.’
3.
How often will the emails be sent?
Every three days
Twice a month
Every day
Once a week
Explanation:
Daniel states, ‘We send one email every three days.’
4.
How will the team measure the success of the campaign?
By tracking open rates and click rates
By checking total website visits
By reviewing customer service calls
By counting new subscribers only
Explanation:
Daniel says they will track open rates and click rates to measure success.
5.
What can be inferred about the campaign after the last email is sent?
The campaign will switch to phone calls immediately
The team will continue sending messages until the subscribers reply
The first email will be sent next Monday
The campaign will end if the subscribers still do not respond
Explanation:
Daniel says they stop after the last email if the subscribers do not respond, which implies the campaign ends at that point.
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