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Listening Quiz: Tư Vấn Marketing Mô Hình Đăng Ký – Advanced Level
Th3 24, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Chuyên viên marketing số (English for Digital Marketer)
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1.
What is the main purpose of Jessica’s advice to Paul?
To help him reduce customer churn for his subscription model
To teach him how to write customer service reports
To compare different kinds of advertising agencies
To explain how to launch a new company website
Explanation:
Jessica gives Paul several suggestions—such as personalized emails, flexible pricing, support, data analysis, rewards, and feedback—all aimed at reducing churn and improving retention.
2.
What does Jessica suggest Paul use to engage customers better?
Automatic subscription renewals
Personalized emails and offers
Printed flyers and billboards
Longer contracts and higher fees
Explanation:
Jessica directly says, ‘Use personalized emails and offers. It helps retention.’
3.
According to Jessica, what should Paul do to improve customer support?
Send monthly invoices
Lower the number of subscription plans
Provide quick answers
Offer free shipping
Explanation:
Jessica says, ‘Provide excellent customer support. Quick answers matter.’
4.
What can be inferred about Jessica’s advice on pricing?
She wants Paul to stop offering any pricing plans
She is mainly focused on increasing website traffic
She thinks all customers should pay the same highest price
She believes customers are more likely to stay when they can choose a plan that fits them
Explanation:
Jessica says, ‘Flexible pricing plans work well. Let customers choose,’ which implies that giving customers options can help keep them subscribed.
5.
What does Jessica say data can help Paul do?
Design a new logo
Predict cancellations
Hire more employees
Create more office space
Explanation:
Jessica says, ‘analyze usage data to predict cancellations.’
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