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Listening Quiz: Đánh Giá Phễu Kinh Doanh và Marketing – Medium Level
Th3 29, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý marketing (English for Marketing Manager)
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1.
What is the main purpose of Michael and Sarah’s conversation?
To announce a new product launch to customers
To complain about a recent budget cut
To interview candidates for a sales position
To review marketing results and discuss how to improve them
Explanation:
They review lead generation and conversion results, then discuss ways to improve performance and prepare a plan for leadership.
2.
By how much did the leads increase this quarter compared to last quarter?
20%
8%
15%
5%
Explanation:
Sarah says, ‘Leads increased by 15% this quarter compared to last.’
3.
What does Sarah say about the conversion rates?
They increased to 15%
They were not measured
They dropped sharply this quarter
They stayed steady at 8%
Explanation:
Sarah states that the conversion rates ‘stayed steady at 8%.’
4.
What can be inferred about the company’s social media ads?
They are only used for internal communication
They have been performing well
They are being discontinued soon
They are not producing any engagement
Explanation:
Michael responds to Sarah’s comment by saying the social media ads have shown good engagement and suggests increasing the budget there, which indicates they have been performing well.
5.
What will Sarah do after the meeting?
Meet with leadership before lunch
Increase the budget immediately
Call customers to ask for feedback
Send the report
Explanation:
Sarah says, ‘I will send the report after this meeting.’
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