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Listening Quiz: Đề Xuất Khung Chỉ Số Mới cho Sức Khỏe Sản Phẩm – Advanced Level
Th12 30, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý marketing (English for Marketing Manager)
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1.
What is Emily mainly discussing with James?
A complaint about customer service problems
A request to increase the sales budget
A plan to redesign the company website
A proposal to create a new product health metric framework
Explanation:
Emily explains that the current metrics focus too much on short-term results and says they need a new framework to track product health over time.
2.
Which metrics does Emily say should be included in the new framework?
User retention, engagement, and customer satisfaction
Website traffic, ad clicks, and email opens
Employee attendance, training hours, and payroll
Revenue, profit, and market share
Explanation:
Emily specifically names user retention, engagement, and customer satisfaction as the metrics to include.
3.
How does Emily say the team can collect the data for the new metrics?
By reading competitor reports
By interviewing only managers
By checking monthly financial statements
By using surveys, usage logs, and feedback tools
Explanation:
Emily says they can use surveys, usage logs, and feedback tools to collect the data.
4.
Why does Emily want simple dashboards with clear visuals?
To hide the results from senior management
To make the system easier for the team to understand
To replace all of the metrics with one number
To avoid reviewing the data every month
Explanation:
James asks whether the system will be easy to understand, and Emily responds that she wants simple dashboards with clear visuals.
5.
What can be inferred about Emily’s plan for the new metrics?
She plans to stop using customer feedback
She wants to review the data only once a year
She expects the framework to help the team improve the product over time
She believes the current metrics already measure long-term health well
Explanation:
Emily says they need a new framework to track product health over time, and James agrees it will help improve the product.
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Listening Lesson
Vocabulary Flashcards and Quiz
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Tiếp theo:
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