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Listening Quiz: Thảo Luận Chiến Lược Ứng Phó Khủng Hoảng Thương Hiệu – Advanced Level
Th1 2, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý marketing (English for Marketing Manager)
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1.
What are Anna and James mainly discussing?
How to reduce advertising costs
How to improve employee training
How to launch a new product successfully
How to respond to a brand crisis
Explanation:
The conversation focuses on creating a careful response plan for a serious brand issue, which is a crisis response strategy.
2.
What does Anna say they should avoid doing for now?
Admitting fault
Monitoring public opinion
Speaking to the media at all
Preparing answers for questions
Explanation:
Anna says, ‘We should avoid admitting fault now.’
3.
What does PR suggest they should do first?
Issue a public apology immediately
Stop all social media activity
Announce a product recall
Show empathy first
Explanation:
James says, ‘PR suggests we show empathy first.’
4.
Why does Anna want fast, honest social media updates with no speculation?
She wants the updates to be useful without creating more problems
She wants the company to guess what the public will say
She wants to avoid using social media entirely
She wants to delay communication until tomorrow
Explanation:
Anna says they need fast, honest updates but no speculation, which suggests she wants to communicate clearly without causing more confusion or risk.
5.
What will James most likely do next?
Prepare a final apology for immediate release
Stop tracking public opinion
Draft a statement for review
Cancel the meeting for tomorrow
Explanation:
James says, ‘I will draft a statement for review,’ so that is the next clear action.
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Luyện tập thêm về bài học này:
Listening Lesson
Vocabulary Flashcards and Quiz
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Trước đó:
Flashcards và Quiz Từ Vựng: Finding Bottlenecks in Outbound Despatch – Easy Level
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Flashcards và Quiz Từ Vựng: Thảo Luận Chiến Lược Ứng Phó Khủng Hoảng Thương Hiệu – Advanced Level
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