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Listening Quiz: Thảo Luận Kế Hoạch Truyền Thông Chiến Dịch – Advanced Level
Th4 12, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý marketing (English for Marketing Manager)
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1.
What are Anna and Mark mainly discussing?
A company vacation policy
A marketing campaign media plan and its details
A customer service training schedule
A product design presentation
Explanation:
They review a campaign media plan, including platforms, budget, timing, audiences, and metrics.
2.
Which social media channels are included in the plan?
Twitter, YouTube, and TikTok
Facebook, X, and Pinterest
Facebook, Instagram, and LinkedIn
Instagram, Snapchat, and Reddit
Explanation:
Mark says the social media channels are Facebook, Instagram, and LinkedIn.
3.
How is the budget divided in the media plan?
40% social media and 60% digital ads
70% social media and 30% digital ads
50% social media and 50% digital ads
60% social media and 40% digital ads
Explanation:
Mark states that 60% is for social media and 40% is for digital.
4.
What can be inferred about the plan after it launches?
It will begin after the final plan is already approved
It will not be changed once it starts
It will be reviewed regularly and adjusted if necessary
It will focus only on one audience group
Explanation:
Mark says there will be weekly reviews and flexible budget shifts, which implies the plan can be adjusted after launch.
5.
When will the final plan be ready?
This Monday, before the review
At the end of the month
By this Friday, after internal review
Next Monday, after four weeks
Explanation:
Mark says the final plan will be ready by this Friday, after internal review.
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Tiếng Anh Marketing: Thảo Luận Kế Hoạch Truyền Thông Chiến Dịch – Advanced Level
Tiếp theo:
Listening Quiz: Thảo Luận về Quản Trị cho Xem Xét Chi Tiêu Chung – Easy Level
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